Ron & Alexandra Seigel's Page

Cork bark from a Cork Tree

As a luxury real estate marketing professional, staying in touch with your sphere of influence is of paramount importance. One way to stay in touch is to share your newest and best discoveries as you live your life and explore the ins and outs of your marketplace.

This evening we went out to our local wine bar and bistro,… Continue

Ariana Rose holding up an Amaranth,
Team Member of B.D's Earththrine Farms, Ojai, California

One of the most common mistakes that luxury real estate marketing professionals make is trying to be all things to all people. Focus is mission critical in marketing luxury real estate and in company and personal branding as well. If you can focus on a specific niche,… Continue

Instantly communicating your extraordinary promise of value as a luxury real estate marketing professional is the goal of strategic branding. It is a challenge to distill your marketing message, the benefits that will be derived by working with you, into just a few words. If you can do this through humor you have the opportunity to hit a home run. If you can do this… Continue

Personal branding in luxury real estate marketing is all about setting your own tone, listening to your gut instincts, finding your own rhythm and dancing to the beat of a different drum—your unique brand signal. Conforming to the norm will not get you very far. Distinguishing yourself from your competition, stepping out, and making a statement will help you reach… Continue

One of the most important words in the Language of Luxury to include in your vocabulary is “bespoke”. It means tailored, made to order, personalized or custom-made. As a luxury real estate marketing professional adopting a “bespoke mindset” and offering a customized service can go a long way to differentiate you from your competition. Feather your client'… Continue